How to launch your ecommerce website.
What to to consider before you begin and launch your new ecommerce website.
If you use WordPress as your preferred platform you have the ability to install many plugins (apps) that will make your ecommerce website work just like you want it to work, and how your customers will love to use your new website.
**Not all themes are created equal. Some are not updated frequently causing issues and other simply are not flexible enough for you to create something unique. Make sure your ecommerce website is mobile responsive!
Below is what you will need prepared and ready for your new ecommerce website to be designed.
If you haven’t sorted out your website hosting, we published a great article, “The best web hosting for your business”.
If you are using a payment gateway such as PayPal, you will need to set up your PayPal business account
Will you be charging delivery for your goods? If so, have you considered what you will charge? Which carrier you will use? You will definitely need this information prior to starting your new website.
You may also want to create an account with an email subscription service like MailChimp to encourage and manage users that “subscribe” to your newsletter
Have your social media handles or page links handy as you’d like to integrate your social media profiles to your website too.
You will need Images on all products that you want to use.
Each image should have a description.
The Product descriptions and pricing are what you will use on your website’s product pages.
Once you have all the above information, you will want to upload WooCommerce. Quite possibly the best ecommerce shopping cart software available for any website. (In our opinion)
If your PayPal, AfterPay or any other accounts have been created, you can now add them to the backend of your website.
For now, you have the very basic foundation of a new ecommerce website.
Now you are ready to consider the look, feel and design of your website. Be mindful to keep the end user, your customers in mind. After all they’re the ones using your online store. Make it hard for them to use, and they won’t buy!
If you have used a “off the shelf” theme that suits your business, you can now start “tweaking” the design and layout so it resembles your new store.
** This process can take a long time. From our experience, it can take up to 3 weeks.
Once you’re happy with your new website home page look, layout and design.
Connect your email subscription service account details to your new Newsletter call to action.
You can begin the time consuming task of adding your products one by one. Each product should have at least one image, a good description, the price, and any variations such as colour or size, delivery fee (if any) and payment options.
Once all products have been added to your website, you should have;
A Home Page that you love as a landing page to your ecommerce website.
You will have your social media accounts (icons) somewhere on your Home Page as well as the “Subscribe to Newsletter” module.
We suggest displaying some of your products on the Home Page to grab the users attention. Note: Don’t go over board with images as this will affect your website load times. The slower your website loads, the less likely someone will wait. This could result in lost sales.
Once all your products are uploaded, you should actually go though the buying process yourself. For tow reasons. 1. It makes sense to the user. 2. The the process actually works.
Note: Get a friend to do the same. Sometimes they can see things differently to you;
Menus – Use the top menu area wisely. The rule of thumb with menus looks something like this.
Home I Shop I Category 1 I Category 2 I Category 3 I About us I Contact
Of course there are many variations of top menus and some sites have more options and some online stores have less. Be aware that the top menu displays on mobile devices as a list. So if your top menu has 20 items displayed horizontally on a desktop, it will dsiplay the menu vertically on a mobile device. Yes a long list of menu items on a smart phone.
Once you’re happy with the way your online store looks on both desktop and mobile device and you’re confident that the sales process works and everything is perfect. It’s time to launch your new ecommerce website and announce it to the world.
Note: Having a new website doesn’t translate to sales. If no-one knows about your website, no one will visit it. If no one visits the site, you can’t make sales.
This would be a good time to use social media to gain some exposure. Run ads of social media as well as Google. Send emails, tell friends and family. The more traffic you can generate the better. Try to keep the momentum going. Here’s an article “8 Real Ways to Promote Your Business on Social Media“.
Another thing worth mentioning about your new ecommerce website. You will have to submit your website to Google and BING to have your website indexed. Once submitted you website can take anywhere from 3 weeks to 3 months to be indexed. You may want to read our blog post, How long does SEO take to start working?
We hope you’ve found this article useful. If you are thinking about launching a new ecommerce website and would like to discuss your ideas with us, feel free to reach out. We’ve designed and developed many ecommerce websites for businesses selling 10 to 300 products.
Below are a few samples of our ecommerce web design and development projects.
Use the “Get in Touch” button below to discuss your ecommerce website or any website ideas you may have.